Built on Research, Not Assumptions
Traditional business education often relies on decades-old case studies. We wanted to understand what actually drives financial success in Australia's current market conditions.
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2022-2023Analyzed financial patterns from 340 Australian businesses across retail, services, and manufacturing sectors
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2023-2024Conducted in-depth interviews with 80 business owners about their financial decision-making processes
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2024-2025Developed and tested new learning methodologies with focus groups in Melbourne, Sydney, and Brisbane